Fashion’s Night Out on Rodeo Drive
Rodeo Drive, Beverly Drive, Wilshire Blvd.
Event Date: Thursday, 09/08/2011 from 6:00 PM-10:00 PM
I love Los Angeles and I’m a firm believer that this great city has everything. But when it comes to fashion and fashion-related events, Los Angeles is a bit lacking. Our Fashion Week is laughable compared to New York’s Fashion Week and this city was just voted by GQ as the 2nd Worst Dressed City in America. Um, Ouch!
When Los Angeles decided to participate again for Fashion’s Night Out along with New York and several other cities all over the world, I was of course, ecstatic. I rarely get to go to fashion-related events and even though this blog seems like it’s a food blog, it wasn’t supposed to be mainly focused on food. My true love and passion lies with fashion and it’s definitely an area that’s been neglected lately.
I got a bit overly dolled up for Fashion’s Night Out on Rodeo, but I love having a reason to dress up and don’t mind being a bit overly dressed. Better overdressed than underdressed!
Outfit for FNO 2011
Dress: Zara, Clutch: J. Crew, Jewelry: Custom ring and Piaget watch, Shoes: (not pictured) Christian Louboutin
Drinks at Luxe Hotel Rodeo
Thanks to Mattatouille, I was able to get a media pass for FNO 2011. This included drinks at the Luxe Hotel on Rodeo, 2 complimentary tickets for the Ferris wheel, and early access to certain stores.
Tom Ford Store on Rodeo Drive
If you know me, you know my major obsession with the amazing Tom Ford. When Tom Ford left Gucci and Yves Saint Laurent and decided to only make menswear for awhile, I was still determined to purchase something. The only possible thing I could think of being able to pull off were bowties… as headbands. I was at the Tom Ford New York store for awhile trying to put bowties around my head and needless to say, that didn’t quite work out the way I wanted. I’m definitely glad he’s back to making womenswear (even though I can’t quite afford it) and will definitely be purchasing several of the makeup from his recently launched The Colour Collection, which has over 130 products of lipsticks, eyeshadows, etc.
Lobster Roll from the Lobsta Truck
There were several food trucks lined up on Rodeo and Beverly Drive and Sprinkles Cupcakes even had a special FNO cupcake. The following are a list of food trucks that participated in FNO 2011 on Rodeo Drive: Buttermilk Truck, Greasy Wiener, Tango Mango, Lobsta Truck. Coolhaus, Cheeseball Wagon, The Flower Truck, Great Balls, Waffles De Liege, Sprinkles Cupcakes, Tino’s Pizza, Breezy Freeze, Me So Hungy, KnockOut Taco, Fatburger, Nacho Truck, Cart for a Cause.
Cookies at Miu Miu
Champagne at Jimmy Choo
Christian Dior Peep Toe Pumps
Ferris Wheel on Rodeo Drive
In order to receive 2 “free” tickets for the Ferris wheel, a minimum purchase is required. I was given complimentary tickets so I don’t know the minimum purchase, but from what I’ve heard, 2010’s FNO minimum purchase was approximately $2000.
Tips for FNO on Rodeo Drive:
– Get there early. The event started at 6:00 PM, but in order to find parking and avoid traffic, I suggest getting to Rodeo Drive (or any other FNO location) early.
– Eat first. The lines for food trucks get longer as it gets later so in order to maximize your time at the event, eat first and shop later.
– Bring your own flask. I’m totally kidding about this one! But keep in mind that you probably won’t get drunk off of champagne, wine, and weak cocktails. The drinks are mainly there to enhance the ambiance and several stores were slow with meeting the demands of the thirsty shoppers.
– Children and pet-friendly. I was surprised to see quite a few children out past their bedtime and adorable, tiny dogs in the arms of fashionistas or walking around in designer collars and leashes.
– No dress code. I was quite surprised that more people weren’t dressed up (I can kind of see why we were voted 2nd worst dressed city). Some people were walking around in workout clothes while others were dressed comfortably, but fashionably (i.e. Hermes Birkin, Lanvin flats, designer jeans, trendy top). There is no dress code for FNO, but I think everyone should put in an effort and show up in something besides workout clothes.
The following are more photos from the event provided by Becky Sapp/AB Images:
Fashion’s Night Out is a city-wide event that cannot be missed. Even though I wanted to stop by West Hollywood and Beverly Center, there was not enough time to attend all these events and in the end, I was left wanting more. FNO is a fun night to do some shopping since some stores offer discounts (none offered from high-end designer stores and this mainly applies to stores at the mall) and limited edition gifts with minimum purchases (Gucci was giving a limited edition tote with purchases of $500 or more), but even if you’re not going to do any shopping, it’s an event that’s still worth attending.