The Taste: Secrets from the Kitchen and Cellar
9900 Wilshire Blvd.
Beverly Hills, CA 90212
Event Date: Saturday, 09/03/2011 from 11:00 AM-3:00 PM
This year, The Los Angeles Times and Food & Wine magazine collaborated on a 4-day food event during Labor Day weekend. The Taste was 9 events in 3 locations around Los Angeles (Downtown, Hollywood, Beverly Hills) and hosted by several celebrity chefs like Roy Choi, Susan Feniger, and Giada de Laurentiis. Several other well-known chefs, such as Ricardo Zarate, Ludo Lefebvre, John Sedlar, Michael Voltaggio, etc. were in attendance at the events.
Tickets ranged from $125-$150, an average non-VIP ticket price for food events in LA, but a couple of weeks before the event, 40% off promo codes and deals appeared online, making the event more appealing and affordable. Even though I wanted to attend more than several events, I limited myself to 1 event for the sake of my wallet and increasing waistline.
I’ve been to several food events this year and after awhile they all seem the same. Most restaurants put out the same dishes at food events and most of the dishes don’t properly represent the restaurant. From tons of restaurants, I only ever find a couple of dishes that I find tasty. But compared to other food events, I enjoyed this more, because of the ample seating and tables and non-eating activities like cooking demonstrations, interviews, and chef discussion panels.